Two men standing in front of many boxes of produce

Building the "Sustainable" Category in Grocery

Sliced carrots scattered throughout the frame

1/3 of food is wasted before it's consumed

65%
Of consumers want to buy sustainable brands
90%
Of consumers will pay 10% more for sustainable products

Strella makes technology to reduce food waste in the supply chain

The various sensors that Strella offers next to some apples

PRODUCE TALKS. WE LISTEN.

Our sensors + algorithms can listen to fruits and veggies talk and interpret shelf life. We use this to make more sustainable supplychain decisions.

A close up of Strella's sensor next to 4 apples
Abstract illustration of a tomato and banana next to each other

We are launching a sustainable category of produce

Strella Produce is...

Always at peak freshness

Apples on a conveyor belt
Strella Produce is...

Better for the environment

Apples hanging from a tree
White arrow withing a green circle

Choose Sustainable in the Produce Aisle

SUSTAINABLY SOURCED PRODUCE

We work with suppliers with the most advanced sustainability practices in the farm, orchard, and distribution center.

Close up of a product aisle in a grocery store
Abstract illustration of a pear and peach next to each other
POWERED BY TECHNOLOGY

We use our technology to ensure produce makes its way through the supply chain in the most sustainable way possible, reducing waste.

PEAK FRESHNESS EVERY TIME

We make sure produce makes its way to the grocery shelf at peak freshness for the best consumer experience.

Abstract illustration of a lemon

STAND OUT IN GROCERY WITH AN
EXCITING NEW BRAND

Approachable + bright stickers

Custom store assets

Online farmer stories

Supported web presence for education

Flatlay of various fruits that have the Strella stickers on them
Strella's founder Katherine

We are a woman-founded team of scientists & fruit nerds building a brighter future

Let’s Work Together!

How can we help you?

An overhead shot of a worker using a forklift to move many boxes of apples
strella for packing

We deliver millions of dollars of savings & top line

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Close up of vertically sliced peppers to see the inside of them
STRELLA for retail

We know the actual shelf-life of your produce

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A warehouse filled with boxes of product
STRELLA for importers

We work with importers

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Shot of vertically sliced apples moving in and out of frame
STRELLA for all

We reduce food waste fruit by fruit

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